To build strong connections across industries and across the globe, lead with who (instead of what) your business is. Potential customers want to know why a business was born and the story behind its products or services. Instagram is home to countless business owners and creators looking to make an impact in their communities. Every day there are fresh voices and perspectives waiting to be discovered on the Explore page, in Reels and through the Instagram Shop tab. When you share your business's identity and values with the world, you attract and engage consumers who feel a personal pull towards your brand.
JOIN MILLIONS OF BUSINESSES ENGAGING WITH VIBRANT COMMUNITIES.
90% of people on Instagram follow a business 1
2 in 3 people surveyed say Instagram enables interaction with brands 2
50% are more interested in a brand when they see ads for it on Instagram 3